Influencer marketing

This 15-minute video examines the regulatory requirements and contractual considerations for companies and individuals that engage in influencer marketing.

Topics include:

  • What influencer marketing is
  • Why it's important that influencer marketing is identifiable
  • Where the law stands on what's acceptable
  • The distinction between influencer marketing, PR and advertising
  • How to comply with the rules
  • Usage and approval rights
  • Deemed approval clauses
  • Non-disparagement and moral conduct clauses
  • Exclusivity arrangements

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Date:Published Tuesday 14 November 2017
Duration:0.25 hours
CPD hours:0 hours
Price:£0.00 + VAT
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• Download the transcript, audio recording and slides (where available)

Sacha Wilson


Andy Butcher


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