First Tesla, now BrewDog... Is this the end for IP?
The popular image of intellectual property has been tarnished by the rise of patent assertion entities and heavy-handed assertions of copyrights. Some argue that using legal rights to monopolise technologies is at odds with the emerging belief that collaboration is a more sustainable and fairer means of conducting business.
Indeed, some doubt whether monopoly protection for new ideas or works was ever necessary to encourage creativity in the first place. So a company's apparently anti-IP stance may attract media acclaim for its novelty. But it's also true that IP is sometimes over-valued.
This 15-minute video looks at the range of roles IP protection may play in the development and marketing of a business and why high profile gestures such as Tesla's and BrewDog's relinquishment of their monopoly rights may in fact be less radical than they seem.
Background to BrewDog's and Tesla's IP strategies
The automotive industry's reaction to Tesla's decision
Situations where an open IP strategy might be helpful
Potential consequences of a closed IP strategy
Assessing the cost-benefit value of protecting your IP
Open source software's influence on collaborative working
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